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The Marketing Rebellion is HERE.
By Mark Schaefer My new book, Marketing Rebellion: The Most Human Company Wins is now live! It is my best book, and my best professional work. Allow me to tell you why this is essential reading, and a...
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Why breaking up Big Tech won’t work
Senator Elizabeth Warren is talking about breaking up big tech — Facebook, Google, and Amazon to be specific — and has made this a central tenet of her run for the American presidency. She has tapped...
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Marketing without measurement in a world of malignant complexity
This is not a blog about economics. I am far more interesting than that! However, I would like to refer to economics briefly to make an important point about malignant complexity and the future of...
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Facebook. Fake news. There are no easy answers.
I’ve tried to avoid being dragged into the fake news political discussions. It’s not really my “brand.” But unfortunately, forthrightly addressing the most important issues of digital marketing now...
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Could “Belonging” be the next marketing revolution?
By Dr. Julia Bramble, {grow} Community Member When I recently went to a talk given by Mark Schaefer, I looked forward to becoming educated, inspired, and entertained. But I did not expect to find...
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The thunderous collision of civil activism and marketing
I’ve been in marketing for many years and I’ve seen such upheaval over the decades. But I can make a case that an all-time Top Five issue in our profession is the emerging collision of civil activism...
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The most positive social media story in 10 years
Like millions around the world, I can’t take my eyes off the news coming out of Ukraine. As I write this, the developments are heart-breaking and infuriating, but whatever hope is coming out of the...
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Unlocking the Power of Curated Content for Your Business
For more than a decade, I’ve been teaching about the power of curated content, and it occurred to me that I’ve never written about it on this blog. If you’re trying to find a powerful new way to stand...
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Grading 12 marketing predictions about the future
A the urging of my website advisor, I did some housekeeping here on the blog. It was time to sweep out some older blog posts that were either irrelevant or ignored by the world. But I came across a...
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